Starbucks to Unveil Web3 rewards program to attract new customers
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New set of digital network impacts that will draw in new clients and be accretive to existing clients in our center retail locations, said break CEO Howard Schultz.
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Schultz noticed that Starbucks will before long uncover another Web3 "computerized drive" that will develop the worker dedication's program
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This new digital Web 3-enabled initiative will permit us to expand on the ongoing Starbucks Rewards commitment model with its strong spend-to-procure.
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The company’s quarterly results reportedly beat analyst estimates, with a 9% quarter-over-quarter bump in global revenue to a record $8.2 billion.
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Schultz also said that the Web3 move is part of a push to attract and retain the younger side of Starbucks’ customer base.
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Starbucks at first declared plans to hop on the nonfungible token (NFT) trend back in April.
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The company is looking to help brands transition their current membership and loyalty programs over to the blockchain and incorporate NFTs.